I’ve been a graphic designer for 6 years, and I have to say designing a brand for myself was the hardest thing ever!

Having to settle on something that completely describes me and my business is really overwhelming and for some reason requires a lot of soul-searching? 

I’m proud to say I’ve finally settled on the design for Woolgather, and yes I could spend hours refining, scrutinizing, redoing, etc. etc. but I think at the end of the day it comes down to “Am I okay looking at this every single day without comparing myself to others?” If yes, then great! If no, then, well… maybe stop comparing yourself to others!

I love that my brand is very me. 

I love cozy homes with crinkled bedspreads and light leaking through the blinds. 

I love daydreamy Liz Bennet walks with movie soundtracks in your airpods (because I’m very fond of walking). 

I love romantic letterforms scratched across handmade paper. I love scraps of photos and memories pasted in a journal. 

And that’s what I wanted to reflect in my brand.

Here’s a closer look behind the brand design:

Putting together the brand guidelines and brand board was a fun process to see it all come together.

I always try to remind myself that my brand is more than just the style and the aesthetics. Above, I mentioned a bit about what I love and all that feeds into what I create and share with others. 

My mission at Studio Woolgather is to create bespoke stationery that provides a way for others to live a life of beauty and intention. 

Whether that be creating the invitation suite for your dream wedding or creating the tools that help you get started on a new journal, I want to help you live a life of beauty and intention.

Let’s create something beautiful together.